Media Tool Kit
ELSO recognized Centers of Excellence or Centers on the Path to Excellence have the right to utilize the logo
appropriate for the level Award achieved. It may be used in accordance with the guidelines provided in this
document – on letterhead, brochures, and for publicity activities relating to the program within the
designated organization.
The logos should only be used in a manner that represents the intent of the ELSO Award for Excellence in Life
Support.
The ELSO Award Logo must be used in accordance with these rules:
• The logos are available in four formats – jpg, png, eps, ai
• All lettering inside the logo must be legible when the symbol is used on materials
• If the words are not legible, please increase the size of the logo
• The logos are trademarked and may not be altered or modified. It may be resized, provided the
proportions of the entire logo are maintained and all features of the logo are clearly distinguishable
The logo shall be reproduced:
a. In a size which makes all features of the mark clearly distinguishable
b. Without distortion of its dimensions
• For the use of the logo on electronic documentation (i.e. websites), the same rules as stated in
these guidelines apply
• For use of the logo on promotional items, the same rules as stated in these guidelines apply